A Discount card is something that will sell always.Even if the economy goes to the recession mode(shrinks) people will look for more discounts (even if they purchase less).You just have to adjust the product mix involved with the card(go for low cost options rather than snob value products).Thankfully India(read kerala,where smiley card is currently focused and has origins in) is growing close to the double digit( while other economies are posting negative growth).The pace at which Smileycard had been growing is just outstanding.Smiley card is available in almost all the urban part of Kerala (happened very fast).This pace doesn’t seems to be cooling off anytime soon.Smiley is aiming for Bangalore now 
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Discount card is a market in Kerala where even the major players had burnt hands in.Yet my good friend Andrine proved that passion along with the right ingredients can make the impossible possible(like the launch of his latest venture COF),hats off man .
The above part is what we all are familiar with(if you followed @andrine from the beginning that is).There is nothing new.Well here is something new.I read an article of Business world(16th August 2010) titled ‘Scaling Discounts”.The article mentions four websites mydala.com koovs.com taggle.com snapdeal.com.These websites plays in the same’ discount card ‘category.Agreed Kochi (or even the whole of Kerala) is not a matured market as far as Internet is concerned.You can brand a product online.But to covert traffic to revenue is another story(not to mention when its a discount card).But with a lot of projects(smart city,lulu,LNG etc) waiting to happen(it will bring in potential customers from other parts of the country) I think it is time smileycard focus on giving the online consumer power(to buy the card online).Bringing in Inspiraton from the four websites mentione above wont be a bad idea.
Care must also be taken to ensure that ,focus would not be lost while exapnding to newer makets(like Banglore).Because even though there isnt comeptiton in the homeground,things might change soon.
I wish all the very best to andrine.keep rocking dude
